BEAT THE HEAT AGAIN IN 2010 AS SHERATON ATLANTA PROMOTION OFERS COOL RATES

ATLANTA , GA. APRIL 2010 — A 2010 sequel to the highly successful “ Beat The Heat” promotion introduced by the Sheraton Atlanta last summer is scheduled to be launched again beginning May 7th. The 763 room hotel is offering super-cool value on select weekends through September with its “Beat The Heat” promotion.

Based on the outside temperature at 3pm in Atlanta on the day they check-in, guests booking a Thursday, Friday or Saturday stay at the Sheraton Atlanta will pay that rate each night for the duration of their weekend stay. For example if the temperature is 80 degrees Fahrenheit at the 3pm check-in time, guests will lock in an $80 per night rate instead of the default booking rate of $109 per night. Plus, they also get free self parking.

Consider that the average temperature over the past 50 years between May through September is 75.6 degrees. With the average high marked at 85 degrees guests looking for a relatively inexpensive weekend escape with outstanding value will enjoy these winning odds. Guests may bring the entire family for the “Beat The Heat” weekends including pets, as the Sheraton Atlanta is “pet friendly.”

Sheraton Atlanta is also within easy access of downtown Atlanta 's top visitor and cultural attractions. Most are within a 10 minute walk or 10 minute ride on MARTA which is located two blocks from the hotel. Tickets for the Georgia Aquarium, High Museum of Art, New World of Coca Cola, CNN Studio Tour, MLK National Historic Site, among others, are conveniently available through the Sheraton Atlanta's concierge desk.

Travelers who have not visited the Sheraton Atlanta in a while will be amazed at the new look created by $70 million in capital improvements and guest room enhancements, including $20 million in 2009. This evolution has powered the Sheraton Atlanta into a stylishly designed, eminently comfortable hotel with a new verve and identity.

Towards that end, the Sheraton Atlanta's celebrated indoor/outdoor Garden Courtyard and heated swimming pool is open year-round under a retractable roof and framed by a half acre of landscaped gardens, flowered walkways and trees. The pool (saline cleaned, no chlorine) will be a refreshing feature for any guests' experience, no matter how high the summer heat index climbs.

“Beat The Heat” reservations can be booked now through September 27th, 2010. Reservations booked online or by phone are automatically made at a default rate of $109/night, which will be adjusted on the day of check-in to mirror the current temperature and will apply to entire length of stay. A $75.00 non refundable deposit is required. Black outdates apply and a limited number of rooms are available.

For more information or to make a reservation for the Sheraton Atlanta's “Beat The Heat” special, visit www.SheratonAtlantaHotel.com/BeatHeat or call 1.800.325.3535.