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CRAIG FERREIRA NAMED SHERATON ATLANTA DIRECTOR OF SALES

Craig Ferreira was named Director of Sales for the 765 room, Sheraton Atlanta Hotel according to an announcement by Daniel Senden, Director of Sales & Marketing. The downtown Atlanta property is located in the cultural, entertainment, and business heart of the capital city. Prior to his promotion as Director of Sales, Ferreira served as the Hotel's Director of Convention Services and Catering since 2006.

“Ferreira's 35 year career incorporates key facets of the hotel industry including operations, catering, food and beverage, and conventions, making him a perfect fit for the Sheraton Atlanta, whose stellar meetings and event services have shaped its present position as Atlanta's 6 th largest meetings and convention hotel,” said Senden.

Earlier in his career Ferreira's knowledge and experience was honed with five year tenures as Director of Catering and Convention Services for Wyndham Hotels and Resorts in New York, New Jersey and Orlando, and Director of Food and Beverage and Director of Catering for ITT Sheraton/Starwood Hotels & Resorts in Birmingham, Alabama. He also served as Vice President of Operations for West Coast Restaurant Ventures in Santa Ana, California.

The California native was educated at Fresno State Community College and San Jose State University.

In the past few years the Sheraton Atlanta invested $50 million upgrading its 90,000 sq. ft. of meeting and convention space, plus $20 million in 2008-2009 in guest room and architectural enhancements. This has propelled the Sheraton Atlanta's evolution from an unpretentious property into a stylishly designed, energy efficient, environmentally responsible, 21 st century hotel.

Sheraton Atlanta, a is a consistent winner of the meetings industry's highest honors including the Corporate & Incentive Travel magazines “Award of Excellence,” four consecutive Meetings & Conventions “Gold Key Awards” 2006-2009, the 2009 Good Earthkeeping Award by the Georgia Hotel & Lodging Association and the 2009 “Best Guest Relations” in America award by the American Hotel & Lodging Association.

Contact: Juliana High   
Marketing Manager   
Sheraton Atlanta Hotel
Tel: 404-614-8147 
FAX: 404-681-5306
jhigh@sheratonatl.com


PR Contact: Larry Mayran
Larry Mayran & Company
Cell: 404-386-5302
larrymayran@bellsouth.net