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SHERATON ATLANTA PROMOTION OFFERS COOL RATES TO BEAT THE HEAT

ATLANTA, GA. MAY 13, 2009— The 760 room Sheraton Atlanta hotel, a well regarded symbol of hospitality for leisure and family travelers is offering super-cool value weekends from May 21st through June 30 th with its “Beat The Heat” promotion.

Based on the outside temperature in Atlanta on the day they check-in, guests booking a Friday, Saturday or Sunday stay at the Sheraton Atlanta will pay that rate each night for the duration of their weekend stay. For example if the temperature is 85 degrees Fahrenheit at the 3pm check-in time guests will lock in an $85 per night rate — plus they get free self parking.

Guests looking for a relatively inexpensive weekend escape with outstanding value might note that the Atlanta temperature during the May/June “Beat The Heat” promotion averages between 81-85 degrees, while record low temperatures have hit 61-67 degrees.

Travelers who have not visited the Sheraton Atlanta in a while will be amazed at the new look created by $70 million in capital improvements and guest enhancements, including $20 million in 2008-2009. This evolution has powered the Sheraton Atlanta into a stylishly designed, eminently comfortable, energy efficient and richly-rewarding hotel experience.

Towards that end, the Sheraton Atlanta's celebrated indoor/outdoor Garden Courtyard and swimming pool is open year-round under a retractable roof and framed by a half acre of landscaped gardens, flowered walkways and trees. The pool will be a refreshing feature for any guests' experience, no matter how high the summer heat index climbs.

The Sheraton Atlanta has three distinct restaurants. Fandangles, a visually arresting dining room overlooking the Garden Courtyard and swimming pool is open nightly, offering a “Southern Evolution” menu where fresh, Southern regional and local ingredients are used for crafting health conscious and delicious international cuisine. Collage, a cheerfully informal restaurant serves both breakfast and lunch with choices of appetizing buffets or delectable a la carte menus. The Deli, a specialty eatery adjacent to Collage, is the place to gather for great deli sandwiches, crisp salads and tempting pastries served at any hour of the day or night.

Sheraton Atlanta Hotel is also within easy access to a highlight reel full of downtown Atlanta's visitor attractions, sporting venues, museums, restaurants and shopping. Tickets for the Georgia Aquarium, New World of Coca Cola, CNN Studio Tour, MLK National Historic Site, among others, are conveniently available through the Sheraton Atlanta's concierge desk. Guests may bring the entire family for the “Beat The Heat” weekends including pets, as the Sheraton Atlanta is “pet friendly.”

“Beat The Heat” reservations can be booked now through June 30, 2009. Reservations booked online or by phone are automatically made at a default rate of $109/night, which will be adjusted on the day of check-in to mirror the current temperature and will apply to entire length of stay. No deposit is required.

For more information or to make a reservation for the Sheraton Atlanta's “Beat The Heat” special, visit www.SheratonAtlantaHotel.com/BeatHeat or call 1.800.325.3535.

Contact: Juliana High   
Marketing Manager   
Sheraton Atlanta Hotel
Tel: 404-614-8147 
FAX: 404-681-5306
jhigh@sheratonatl.com


PR Contact: Larry Mayran
Larry Mayran & Company
Cell: 404-386-5302
larrymayran@bellsouth.net